Utilizing SEO During COVID-19

Now more than ever small businesses need to be utilizing SEO to expand their business reach. With COVID-19 causing multiple brick and mortar businesses to temporarily and permanently seize business operations having an e-commerce site that is properly optimized is a necessity. While having an e-commerce site is great for your brand if your website is not properly optimized you're doing yourself a disservice.

The first step is to be sure your site is optimized for mobile search. Google now ranks on a mobile first basis and will penalize sites that are not providing a quality user experience. 

The second step is to begin taking advantage of local SEO tactics. Local SEO allows you to leverage your services/products to local prospects and gain new customers in your area. To do this you'll need to create a Google My Business page and once the account is created you can ask your customers to leave product/service reviews.

Provide location and adjusted hours on your website to let customers know that you are still operating during COVID-19.

To learn more about optimizing your site, starting your journey to showing up on search engine result pages (SERPs) and generating views from your target audience download our comprehensive SEO guide and keyword optimization spreadsheet and get started today!